Prima Ordia provides trusted, discreet advice to business owners, boards and management teams navigating corporate finance, M&A, strategic change and selected AI initiatives.
Contact usPrima Ordia
Founded in 2008, Prima Ordia is an independent consulting company based in Zurich. We support owners, boards and management teams where finance, strategy, governance, technology and execution meet.
The work is principal-led and shaped around the matter itself: understand the facts, identify the value drivers and risks, present the choices clearly and remain close to implementation.
What we do
Focused engagements can address one defined question or stay alongside a wider strategic process—from initial analysis and board preparation through negotiation and execution.
Cross-asset research combining established financial models with proprietary Prima intelligence to reveal risk, return and the assumptions that matter most.
Confidential preparation and decision support for acquisitions, disposals, due diligence, transaction structuring, negotiation and other strategic corporate events.
Independent, ethically grounded analysis for boards, owners and management teams working through growth, transformation, complexity or competing priorities.
Practical advice on AI opportunities, operating models, product concepts, governance and implementation—connected to commercial objectives and accountable decision-making.
Prima Investment Intelligence
Prima Investment Intelligence is a frontier research platform for analysing public companies, startups, funds, private investments and portfolios through one consistent framework.
Established valuation, return and risk measures are combined with Prima’s proprietary PRAR, PIQ and scenario-led forward-return estimates—designed for transparent, ongoing calibration rather than black-box scoring.
See PIIP in action
Watch modelled examples for public equity, hedge funds, startups, VC and private-equity funds, and portfolios—then see how PIIP compares unlike opportunities without hiding their differences.
See return, downside, liquidity and PIQ normalised across five investment types.
Compare headline upside with probability of loss, liquidity, uncertainty and risk-adjusted quality.
Valuation, quality, downside and forward scenarios.
View full walkthrough →Returns, drawdowns, factors, persistence and liquidity.
View full walkthrough →Upside, unit economics, concentration and uncertainty.
View full walkthrough →MOIC, cash flows, locked capital and portfolio risk.
View full walkthrough →Contribution, diversification, concentration and tail risk.
View full walkthrough →All demonstrations use fictional, modelled reference data and are for product illustration only. They are not investment advice or live assessments.
Selected experience
The following selected experience reflects the professional track record brought to Prima Ordia across consulting, finance, audit, legal, technology and board work. It does not imply that every engagement was undertaken under the Prima Ordia name.
Advised a purchaser on an agricultural cattle-station acquisition, including commercial and financial analysis, due diligence, structuring and stakeholder coordination.
Advised the target and subsequent purchaser in the takeover of a Las Vegas resort and casino group.
Led fundraising and market launch from initial investment through to a US$150m market capitalisation and subsequent exit.
Built and led distributed teams while developing senior client, investor and adviser relationships across finance, technology and regulated sectors.
Institutional and sector exposure
Professional experience has included work involving Morgan Stanley, AXA, Boeing and Wynn Hotels, alongside financial institutions, government-related organisations and businesses across property, aviation, hospitality, agribusiness and technology.
Governance and execution
Experience includes cross-border structures, joint ventures and investment vehicles; board papers and executive presentations; governance and compliance frameworks; cyber-security education; and senior board and advisory responsibilities.
When we can help
How we work
Advice is grounded in evidence, sound professional judgement and the client’s stated objectives.
Engagements are handled carefully, with clear boundaries, appropriate confidentiality and professional discretion throughout.
We remain close to the facts, the process and every detail that may affect the decision.
LinkedIn company profile
Visit the Prima Ordia company profile for current projects, AI product updates, articles and perspectives across consulting, technology and responsible innovation.
AI and emerging technology
AI is treated as a strategic and operating question—not a novelty. The starting point is the business outcome, the information involved, the risks that need to be controlled and the people accountable for the result.
A focused workspace for using and comparing leading AI models, retaining useful context under user control and shaping a more personal AI experience.
Support for organisations assessing where AI can create value, how projects should be prioritised and governed, and what a credible path from concept to implementation should look like.
Contact us
Every enquiry is approached with professional discretion. Start with a concise note about your organisation, the situation and the outcome you are considering. We will respond directly to arrange an initial conversation if the work appears to be a suitable fit.
email@primaordia.orgPlease do not send confidential or market-sensitive information before an engagement scope, conflicts position and secure communication method have been agreed.
